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Process driven approach is key to improving online marketing results

If you're in marketing you know this all too familiar rule. The top paid person usually decides which creative should be used. That means they are deciding what they think not only represents the brand and marketing strategy but also the creative they think will be most effective. However, this is where they could be wrong. Pretty doesn't always mean effective.

Here is a video cast that I came across that makes this point. It goes into detail about how to have a structured approach to email marketing. This process based approach is applicable to not only email marketing but all other electronic marketing mediums and traditional mediums as well.

Here's the link: Five Best Ways to Optimize Email Marketing