Contact Us Form Innovation

Excellent Example of a "Contact Us" Form for a Business to Business Website

I came across this on a website and had to share. This is a trend that exists in ecommerce for checkout pages but this is the first time I've come across it used in this way. It's a brilliant move I might add.

Go to this link and hit "Contact SAP Online" in the top right:  https://www.sap.com/usa/

Please note, they take away all the unnecessary links and leave you with only those that you need in order to submit the form. This is probably very effective at getting people to fill out the form rather than browsing away. In other words, this reduces your bounce rate or abandonment rate.

How much is this modification worth? It could be worth hundreds of thousands of dollars if not more to SAP because if even 1 more person fills out the form in this format over the traditional format and that contact results in 1 more sale, that single sale could be worth hundreds of thousands of dollars to SAP. I trust that they split tested it (A/B tested it) before they launched it and it must be successful at increasing conversions.

Take note of your favorite ecommerce sites. They are doing this during checkout. Take a look at Amazon today.

But they didn't stop there... NO. These guys are bright people. If you close the form before filling it out, it warns you that you haven't filled it out yet. It's hard to believe that more companies aren't doing this. It makes such intuitive sense especially if online referrals are a big part of your business.